2013 Super Cruise turned a ‘profit’ of $4,177

SALEM – The eighth annual Salem Super Cruise turned a profit after all the bills, including overtime and benefits for all city employees, were paid, Service Safety Director Ken Kenst said Wednesday.

It was the fourth year the Super Cruise was run by the city and the second under Mayor John Berlin. It has made a profit all four years.

Auditor Betty Brothers said that with one outstanding bill left the Super Cruise made a net profit of $4,177.

The money is placed in a municipal fund which now has $24,251 in it, Brothers said.

“It’s a good amount so we can start ramping up again for next year,” she said.

The municipal fund was created specifically for the Super Cruise, but the language was expanded to include other events.

Berlin said the cruise is “evolving every year and it is growing in popularity it seems … from what I’ve heard from Ken there’s interest from other advertisers and groups so next year’s event should be better than the year before.”

He added, “The cruises continue to pay for themselves which is certainly something the auditor is interested in – making sure it does sustain itself.”

In 2012 the Super Cruise netted $10,920 and Kenst attributed the drop this year to the loss of three “major” sponsors while noting the city did not raffle off a car this year.

Last year, a red 1983 Mustang GLX convertible sponsored by AMVETS Post 45 was raffled off bringing in $1,400 to help cover Super Cruise expenses.

Kenst said the loss of three major sponsors was offset by picking up “a lot” of other sponsors who contributed at less expensive level.

“As often as you do this,” Kenst said, “you’re going to pick up and lose sponsors. I’m pleased as long as we pay the bills.”

There were 35 vendors who paid either $500 for the four-day event or a percentage of their earnings.

The city ordered 330 Super Cruise T-shirts and there are eight women’s shirts left. Last year, the T-shirts sold out.

Brothers said T-shirts and hats “broke even” by bringing in $3,570.

Kenst said, “As long as we can be positive we can look to fund the next year … now, as long as we continue like this, we’ll have it for many years.”

No head count was conducted but Kenst said Police Chief J.T. Panezott advised him that Saturday night was the most people he’d ever seen in downtown Salem.

Corey Ward, who promotes the Steel Valley Super Nats at Quaker City Motorsports Park, said more than 7,000 people attended the Friday night concert headlined by Jackyl.

The Steel Valley Super Nats has run concurrently with the Super Cruise for several years.

The next Super Cruise meeting will be in January and Kenst said the city will begin sending out materials to current an potential vendors and sponsors in December.

Berlin said it couldn’t happen without all the volunteers and staff in city hall “who spend time and get involved in this very worthwhile community project.”