Family Video hosting bake sale, Family Fun Day to benefit lymphoma research
SALEM – Family Video has once again taken a leading role in the fight against lymphoma, the most common type of blood cancer in adults. Through the company’s “Round It Up for Lymphoma” initiative, the company has raised over $1,135,000 in just 16 days in its 780 North American stores, a 13 percent increase over the 2012 total.
Two fundraisers are scheduled at the local Family Video, 120 North Lincoln Ave. A bake sale will be held from 11 a.m.-8 p.m. Saturday, March 22. The following Saturday, March 29, a Family Fun Day will be held from 11 a.m.-8 p.m. Included will be hot dogs, games, prizes and a DJ.
All proceeds raised will benefit lymphoma research-related organizations: the introduction of a Lymphoma Tissue Bank at the University of Chicago Medicine; and the Lymphoma Research Foundation.
Paparazzi jewelry will also be sold at the Family Fun Day will partial proceeds going to lymphoma research.
Also during March, Family Video customers have been able to donate to the program by rounding up their rental or sale transactions to the nearest dollar.
“We are incredibly grateful to our customers, who have once again shown their generosity for this important cause,” said Family Video President Keith Hoogland. “Starting a Lymphoma Tissue Bank will truly make a difference in the fight against this disease – a difference made possible by the people who come into our stores. Other companies have tried fundraising like this, but none have customers like we do, and so none have been as successful at something like this.”
“The establishment of a lymphoma tissue bank represents an incredible opportunity to better understand lymphoma,” said Dr. Soni Smith from the University of Chicago Medicine. “The research enabled by the tissue bank will shed light on the causes of the disease and could lead to better, more targeted treatments.”
More than 500,000 Americans are living with some form of lymphoma, and 200 more are diagnosed each day.
Visit: The University of Chicago Medicine’s Lymphoma Tissue Bank, uchospitals.edu/lymphoma; the Lymphoma Research Foundation, lymphoma.org; Family Video, familyvideo.com.
– Submitted material