After all the expenses are paid the 2012 Super Cruise added $12,000 to the $18,000 made from last year's event leaving $30,000 in the city's municipal event fund.
Overall revenues were $43,000 against $31,000 in expenses, Service-Safety Director Ken Kenst said Wednesday. "We had $18,000 going in so now we have about $30,000," he said.
The municipal event fund, created in 2010 for the cruise, also includes other events like the Fourth of July fireworks and the International Fest, but Kenst said both of the those are self-funded. Donations support the fireworks and Kenst explained money can be taken from the municipal fund for it, but money for the fireworks can't be placed in the municipal fund.
The four-day event completed its third year under city management and Kenst said there were a few "small" utility bills yet to come in. "We're not in it to make money," he said, explaining city expenses included overtime for all city employees that worked it and the six bands and three DJs.
"Nothing came out of the general fund," said Kenst, adding that aside from city overtime those were the two biggest expenses. Other expenses included trash pickup and portable toilets.
Kenst said the concessions brought in $17,000 while the 12-page brochure generated $19,950 in advertising revenue less the $2,200 to print it.
Kenst said there is a waiting list for concessionaires who want to work the Super Cruise. "The people that do come are happy," he said.
T-shirt sales brought in another $3,170 and cost $1,710 to print and the Salem AMVETS Post 45 raffled off a 1983 Mustang convertible that generated $1,175.
The city had two bulk orders of T-shirts and the cost also included a banner and signs.
"Concessions and advertising were the big money makers," Kenst said, adding he was surprised at the results. "My goal was to get enough seed money for next year," he said. There were no major problems, he said.
"Crime was down," he said, adding he expected to hold the first meeting for next year's event in January.
Larry Shields can be reached at lshields@salemnews.net
