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Numbers add up to a very successful Super Cruise

August 3, 2012
By LARRY SHIELDS - Staff Writer (lshields@salemnews.net) , Salem News

SALEM - Each of the three years the Super Cruise has been under city management it has covered expenses and turned a profit.

It made approximately $10,000 in 2011 and this year's event made a profit of $10,920.

Mayor John Berlin said the profit appears to have formed a baseline around $10,000.

"It averages about $10,000 and it did it this year. So there isn't really a mystery to it, the concessions, we sell a few T-shirts and maybe more people (sponsors)," Berlin said. "We're not going to pack many more concessionaires in."

Auditor Betty Brothers said there was $19,186 in the municipal event fund at the beginning of the year and it now holds $33,958 after a $100 deduction for fireworks.

The fund was created specifically for the Super Cruise, but the language was expanded to include other events.

"We never really spelled it out from the first cruise," Brothers said, "and now we can go forward with the funds pinpointed."

Revenue for the 2012 Super Cruise included $22, 275 for sponsors and donations; $16,940 for concessions; $3,170 for T-shirt sales; and $575 from trophy sponsors for a total of $42,960.

Expenses were $14,077 for overtime; $5,515 for DJs bands and sounds; $3,942 for stage, light, portable toilet rental; $6,774 for T-shirts, signs, brochures, trophies and dash plaques; $1,092 for electric, trash and water; $390 for inspection fees; and $250 for miscellaneous expense to Home Depot and Julian Electric for a total of $32,040 and a profit of $10,920.

In 2011, the city took in about $43,000 and spent $30,000. It was second year under city management.

Berlin heard comments regarding the presence of safety forces which he said made people feel comfortable. He said parking and show car display space is at a premium.

"We had the Timerlanes' lot and South Broadway hasn't really been utilized" along with the lot across from Timberlanes on Penn Avenue, he said, adding as long as there is enthusiasm for the event it won't wane.

"It was here before I got here and "will go on after I'm gone ... and the fund can be used for other events."

 
 

 

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