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Ask Marilyn: More on Loyalty Cards
Anonymous in Baltimore, Maryland, writes:
Marilyn: Thank you for answering my question about loyalty cards. (December 26, 2012) You said that I'm not being reasonable in refusing to use them if, in fact, I don't need to give the stores my name, address, and phone number to get their loyalty cards. I agree, but nearly all stores in my area that offer loyalty cards do require customers' names, addresses, and phone numbers. I've looked at the application forms, so I know! Another reason I don't want loyalty cards is that I don't want to have a wallet full of loyalty cards. I'll just stick to stores that don't have these cards at all. There are plenty of good bargains at these stores, and generally they seem to have lower prices overall than stores with loyalty cards.
This makes sense to me. But I want to make sure that you don't pass up stores that offer loyalty cards at the checkout counter (or the self-checkout). In many of those cases, the cards are accompanied by a form that asks for a name and address, etc., but you don't need to fill it out. Just take the card and use it. (That's what the store wants most, anyway.)
That said, I admit to disliking stores with loyalty cards, anyway!