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Rite Aid Foundation again aids Brightside Project

SALEM — Once again, the Brightside Project has been selected by the Rite Aid Foundation to participate in its KidCents program, which annually supports a select group of non-profit, kid-focused organizations committed to improving the health and well-being of children living in the communities Rite Aid serves.

Customers in Rite Aid’s loyalty program, wellness + rewards, can round up their in-store or online purchases to the nearest dollar and donate their change to KidCents. Members can also choose to direct their change to a specific KidCents charity by visiting www.kidcents.com.

This is the second year for the Brightside Project to be included as a KidCents charity.

“As we continue to grow, we could not do it without the support of the Rite-Aid Foundation. They are a huge reason we are achieving our goals and reaching more children in Columbiana County” Brightside Project Co-Director Lisa Wallace said. “This year we are focusing more on the comprehensive well-being of each child, including their physical, mental, emotional and spiritual health. All of our programs and services this year are designed to be the brightside to the children. We know they experience some pretty dark times in life and it is our mission to give them hope.”

Besides the designation as a KidCents charity, the Brightside Project will receive a $5,000 grant, which will be used to enhance and grow their Food Give Away for Kids as well as launch a new program this year that will assist students as they head back to school. During their first year as a KidCents charity in 2019, the Brightside Project received funding to obtain a permanent location in downtown Salem on South Broadway. This consistent location has allowed them to implement their Food Give Away for Kids while engaging in more community outreach.

The Rite Aid Foundation welcomed a total of 481 nonprofits to its 2020 KidCents class, which was the largest class ever.

Over seven years, The Rite Aid Foundation has contributed a total of more than $34 million to KidCents charities across the country, thanks to members of Rite Aid’s loyalty program, wellness + rewards, rounding up their in-store or online purchases to donate to KidCents.

“More than 3 million Rite Aid customers actively choose to make meaningful contributions to help children in their communities through KidCents. The program’s growth is a testament to their generosity and commitment to building safer, stronger and more supportive communities for youth across the country,” said Jessica Kazmaier, president of The Rite Aid Foundation and Rite Aid chief human resources officer. “The 2020 KidCents class has the opportunity to prove that change adds up exponentially, and we look forward to helping them achieve their goal of giving kids better lives and brighter futures.”

For a full list of KidCents charities and to learn more about how Rite Aid’s wellness+rewards members can support charities in their own communities, please visit www.kidcents.com.

To learn more about the Brightside Project, visit www.brightsideprojectohio.org.

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