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CHICAGO – This Halloween, Pringles is daring die-hard fans to make the ultimate commitment: sign a "will and taste-ament" pledging to be buried in a Pringles can for a chance to win a one-of-a-kind, can-shaped Pringles urn and an "afterlifetime" supply of Pringles.
Inspired by the real-life story of the legendary Pringles can inventor -- whose ashes were buried in the iconic can in 2008 -- the "Once You Drop" campaign invites fans to prove that their love for Pringles goes beyond this lifetime, letting fate decide if they are the ultimate Pringles devotee.
Launching during peak spooky season with a film featuring real-life funeral director @DanTheFuneralMan, the campaign cheekily challenges fans to show just how far they'll go for their favorite crisp -- and rewards their undying love of Pringles by writing them into the brand's history in an unexpectedly fun way.
Now through 11:59 p.m. ET on Oct. 22, fans can visit OnceYouDrop.com to sign the "will and taste-ament" for a chance to be randomly selected to win. Just sign on the dotted line for a potentially eternal snack commitment.
One lucky winner, notified around Oct. 31, will receive a one-of-a-kind personally engraved precious-metal Pringles urn with a removable lid that mirrors the iconic Pringles can silhouette - the perfect vessel for one's eternal slumber. The prize also includes an "afterlifetime" supply of Pringles (200 years' worth!).
If you want to show off your undying love for Pringles, share your downloadable seal of commitment across your social channels with @Pringles.