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In better position for Guardians broadcasts

ATLANTA (AP) — Baseball Commissioner Rob Manfred says the sport is in better position to reach national broadcasting agreements for 2026-28 after he attended the annual Allen & Co. Conference of media and finance leaders in Idaho.

ESPN said in February it was ending after this season its agreement to broadcast Sunday night games, the All-Star Home Run Derby and the Wild Card Series. MLB’s other agreements, with Fox and TBS, run through the 2028 season, and MLB wants all its national broadcast contracts to end at the same time.

Manfred said in early June he hoped to reach a deal before the All-Star break.

“I had a great week last week. I was in Sun Valley,” he told the Baseball Writers’ Association of America on Tuesday. “I had lot of conversations that moved us significantly closer to a deal and I don’t believe it’s going to be long.”

MLB has been starting to assemble local rights and this season is producing and distributing broadcasts of Arizona, Cleveland, Colorado, Minnesota and San Diego.

“I think it’s very important, in fact, crucial, that when we go to the market for our post-’28 deals, that we have the ability to say to our broadcast partners: We have all these rights, what have traditionally been our national, what have traditionally have been our local, let’s cut them up in a way that is the best in terms of reaching our fans and maximizing our revenue,” he said. “And I think in an environment that’s as disrupted as the current media environment, that kind of flexibility is absolutely crucial.”

“I see the MLB media operating of clubs as an interim arrangement to get us to 2028,” he added. “It’s not a goal that I’m pursuing in and of itself. Rather, it is an interim step for clubs that we happen to provide the best alternative given what’s happened in the local markets.”

Manfred describes broadcast rights and the collective bargaining agreement as key factors in franchise values. The economic study committee established two years ago has looked into those issues.

“It was never a mask for labor,” Manfred said. “It was a process designed to think through why, what about our economic system has put us in a position where our franchise values have not grown as quickly as some other sports and try to figure out how we might fix that.”

Sports betting

Manfred addressed MLB’s efforts to monitor sports gambling, which led in June 2024 to a lifetime ban of San Diego’s Tucupita Marcano along with one-year suspensions of four players, the firing of umpire Pat Hoberg in February and a pending probe into Cleveland pitcher Luis Ortiz.

MLB increased efforts after the U.S. Supreme Court in May 2018 struck down a federal law that had barred betting on football, basketball, baseball and other sports in most states.

“I know there was a lot of sports betting, tons of it that went on illegally and we had no idea, no idea what threats there were to the integrity of the play because it was all not transparent,” Manfred said. “I firmly believe that the transparency and monitoring that we have in place now, as a result of the legalization and the partnerships that we’ve made, puts us in a better position to protect baseball than we were in before.”

MLB has hoped for legal modifications, including around prop bets.

“There are certain types of bets that strike me as unnecessary and particularly vulnerable, things where it’s one single act doesn’t affect the outcome necessarily,” he added.

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